|
|
|
By carrying
out a follow-up, you may use the following checklist to help you to
accumulate the necessary information and evaluate your business. After
collecting the information, you can take good decisions towards implementing
the above-mentioned issues. Upon completing this format, you can easily
identify weaknesses of your business. Try to eliminate or minimise them
during the next business cycle. On the other hand, try to use your strengths
to improve your market share, increase production capacity, improve product
quality and diversify products. Provided that your business is running well,
you can inject additional capital into the business from your own savings or
take loans from financial institutions, or invite others to invest into your
business.
Follow-up
format
|
No |
Description |
Remark |
|
1. |
Your
position in the business:
|
|
|
2. |
Total
number of workers (if applicable):
|
|
|
3. |
Production capacity:
-
limited
utilisation of
capacity (e.g. 25%)
-
partial utilisation of capacity (e.g. 50%)
-
improved utilisation of capacity (e.g. 75%)
-
maximum utilisation of capacity (e.g. 100%)
|
|
|
4. |
Reasons
for limited and partial capacity utilisation:
-
no market
-
shortage of raw materials
-
high
cost of raw materials
-
high
utility expense (power)
-
no
qualified workers (including yourself)
|
|
|
5. |
Monthly
sales:
-
very
high
-
moderately high
-
break-even sales
-
losses
|
|
|
6. |
Reasons
for loosing sales:
-
low product
quality
-
bad
location
-
rude
competition
-
no
advertising
-
insufficient marketing strategy
-
insufficient buying power of customers
-
limited business management skills
|
|
|
7. |
Profitability of business:
-
very profitable
-
moderately profitable
-
break-even
-
moderate losses
-
heavy
losses
|
|
|
8. |
Reasons
for moderate and heavy loss of profits :
-
insufficient
sales
-
high
costs (insufficient use of working materials, high transportation costs, high - production costs, high marketing costs)
-
misuse
of business money for non-productive activities
|
|
|
9. |
Location
of business:
|
|
|
10. |
Reasons
for not locating your business strategically:
|
|
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Accounting
I
Product
Development
I
Marketing
Staff and Stock I
Maintenance I
Finance
Business Development
Services (BDS) Forum
www.bds-forum.net edited by
Dieter Gagel, freelance consultant, providing information on BDS strategies,
networking and practical BDS case studies as well as business information on
marketing, business planning,
bookkeeping and cost calculation, import-export,
trade fairs and access to finance.
New BDS Portal in Senegal
www.senegal-entreprises.net .
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