Toolkit on how to Start and Improve your Business

Business Implementation

Toolkit for the creation and follow-up of your business

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 Instruction to Business Plan 2 for Medium and Large Enterprises  

The following paragraphes help you filling the Business plan format chapter by chapter:

• Instruction to Executive Summary

• Instruction to Sales and Marketing

• Instruction to Production

• Instruction to Organisation and Management

• Instruction to Financial Plan
   

Executive Summary

The Executive Summary, although appearing first in the order of presentation in the Business Plan, is actually the last to be prepared, that is, after the four sections of the business plan (marketing, production, organisation & management, and finance) have been completed. It should be short (not more than two pages and single spaced), however, loaded with vital information about the project.

1. What is the Nature of the Project?
Briefly describe the project - the product, market, location, and legal form, plan of operation and main financial indicators.

2. What are the Entrepreneur's Competencies and Qualifications?
Give a brief introduction of yourself as an entrepreneur, your background, your past track record, business experience and training, especially mention those skills and qualities needed by or related to the project, and how you plan to use this knowledge and skills to successfully run the business.

3. What are the Project's Contributions to the local and national Economy?
Describe the important socio-economic and developmental contributions of the proposed project to the local and/or national economy. These contributions should be significant factors and priority concerns of the government, banks and society in general. These contributions may include employment generation, utilisation of local skills and materials, income generation, import substitution, export earnings, etc.

back to Business plan 2  I   Sales and Marketing  I  Production
Organisation and Management  I  Financial Plan